How it started
This adventure starts over ten years ago, with me standing in the wine aisle, entirely overwhelmed by all the choices. I was new to wine and didn’t speak the foreign language of experienced wine drinkers and makers. I had no idea what flinty, barnyard, or bright tasted like. All I was looking for was something to go with pasta. I tried to read the labels, but they either described the wine in lengthy paragraphs; that I didn’t understand, or they told about the vineyard and winery. I didn’t need to know about the winemakers dog. I simpley needed it to say “I am a pasta wine.” Since then, I can say that I know substantially more about wine, but the big problem is that there still isn’t an easy way to pair wine with food. That’s why, with my husbands encouragement, I started Uvae. The new way to identity wines. A single tag that pairs wine with food.
After labeling and testing for couple of years, we have found that Uvae goes beyond helping the consumers pick a wine. It is also helping small wineries stand out in a sea of wines. It isn’t just a label saying “I am pasta wine.” It is a label that says “I am pasta wine. I know what you need. I understand you.” It is a label that removes the foreignness of wine and makes it approachable. It lets people know that the makers are people and wine is for everybody.
Our products include individualized bottle neck tags, the Food and Wine Pairing: A Quick Reference Guide booklet, and the Food and Wine Pairing Reference Poster.
We recognize that many consumers face barriers when buying good quality wines or trying new, unfamiliar wines. Our system simplifies the wine buying process, allowing consumers to make better choices and helping winemakers market and sell their wines.
How It Works
Winemaker provides tasting notes.
Uvea provides proof tags with pairing suggestions and tasting notes.
Winemakers receive tags digitally or by mail.
Use of Protected Materials
The Uvae wine tagging system is the intellectual property of Bespoke LLC and is protected under trademark and copyright law. All Uvae clients are required to sign a Licensing Agreement. All uses of the protected materials, whether digital or printed, are subject to the requirements of the licensing agreement.
To maintain trademark and copyright compliance, the use of all Uvae marketing materials, either digital or printed, must comply with the brand guidelines. These guidelines include style guides to assist with high-quality printing and brand standardization, such as color and sizing.
For each wine tagged under the Uvae system, a one-time set up fee of $15 is required. Clients then have the option to receive printed wine tags (Option A) or a digital package for self-printing (Option B), each with a sliding fee schedule based on the number of uses or tags under the licensing agreement. Contact for more information.